TELFAR PUFF REMIX

This is a personal project we’ve been working on since January. Not commissioned by the client, purely self initiated.
A research and development endeavor. A labor of love and great patience! We took a few of the scenes from the ‘Telfar Puff Campaign’ we did late last year - and used Stable Diffusion to bring a new aesthetic to them.
We experimented with many different visual styles and prompts until we found a style we liked. We then made a new edit using all the new animations generated. We printed the entire video at 10 frames per second - a total of 600 frames. And then loosely illustrated over every single one of the frames, with the goal of really collaborating with the AI, re interpreting it, and giving it one last layer of human craft and human creativity. As these new AI tools arrive and develop, we are excited to try them and find our own unique ways of engaging with them.

Made at Art Camp in collaboration with Telfar Global

Directed by Santiago Carrasquilla & Marius Jopen
2D Illustration & Animation by Britton Korbel

AI Development Marius Jopen

Featuring Aya Brown, Gia Love, Jorge “Gitoo” Wright, Telfar Clemens & Troy Moorer

Music by Ary Warnaar
Sound Design by Oro Sound Studio

Edited by Santiago Carrasquilla & Fabian Palacios

Post Producers: Fabian Palacios & Zaira Calderón